Reed + Gwen by Avocado, a radically transparent self-care brand, recently announced its plant-based Grounding Dry Body Oil is now EWG Verified — a trusted industry certification that sets strict standards for ingredient transparency.

Products that are EWG Verified have been rigorously tested to ensure they don’t contain toxic chemicals or ingredients that could be harmful to human or environmental health. The Environmental Working Group’s seal of approval authenticates that Reed + Gwen’s Grounding Dry Body Oil is made with clean, plant-based ingredients that are safe for consumers and the planet.

“EWG and Avocado are both committed to bringing safe and healthy products to all consumers,” says Emily Spilman, Science Analyst at Environmental Working Group. “EWG’s rigorous criteria ensure consumers that the products that carry the EWG Verified™ mark are free from our chemicals of concern and meet our strictest standards for health. We hope to see more brands follow in Avocado’s footsteps.”

The company’s Grounding Dry Body Oil, Snoozy Bath Soak with Magnesium Flakes, and Supercharged Reishi Body Melt are now also U.S. Department of Agriculture (USDA) Certified Biobased products.

The third-party label displays a product’s biobased content, which is the portion of a product that comes from a renewable source, such as plant, animal, marine, or forestry feedstocks. U

tilizing renewable, biobased materials displaces the need for non-renewable petroleum-based chemicals. Biobased products, through petroleum displacement, play an increasingly important role in reducing greenhouse gas emissions that exacerbate global climate change.